Two young women seeking internet stardom pose as catering staff on a high-end fashion commercial. Unbeknownst to the ad team the women’s plan is to film themselves stealing all the expensive merchandise, giving it away to people who need it, and post it on their YouTube channel. However, when they arrive at the location there’s no-one there. Seeing this as the perfect opportunity to set up hidden cameras and get started on the theft, they discover an iPad which holds footage of the commercial shot so far. But what looks to be a glossy homage to Jean-Luc Goddard, soon turns into a Blair Witch paranormal nightmare.
The Horror Collective distributes in the US.
Filmed in Wales, UK.
Director Matthew Butler-Hart was quoted saying: “This film’s unique blend of folk horror and modern digital culture makes it a perfect fit for American audiences, who will revel in its thrilling juxtaposition of ancient dread and contemporary ambition.”
The film’s title “Dagr” is Welsh for Dagger.
This is a UK found footage movie.
Dagr arrived in Select UK Cinemas on February 7, 2024.
The Horror Collective released Dagr on Digital Platforms in North America, Australia and New Zealand on April 2, 2024.
Dagr arrived on Digital Platforms in the UK and Ireland on April 8, 2024.
Director: Matthew Butler-Hart